Who we are
Our mission
Hug was born from the desire to embrace and welcome aging as a natural process of transformation.
Our mission is to create an integrated care network that offers the support, fulfillment, confidence, and independence that people seek throughout the aging process.
Through a monitoring program with a broader range of services, specific skills and guaranteed professionalism, specialization, and rigor in execution, Hug offers more years of quality life, always promoting aging at home and independence for the 65+ Generation.
Because there's nothing like home.

Message from the Chair of the Board of Directors
To life.
To the joy of the “grace of life” that was granted to us.
To the beauty of each person's path.
To dignity until the end of this time here…
We believe we can do things differently.
We believe in the “will” to live happily, actively and with daily purpose, with complete indifference to the age that the calendar tells us.
Sara do Ó
Our values
The Hug Group's culture and values shape and constitute the standard of behavior of all our employees and express the way we manage our daily activities.

Integrity
Alignment between speech and action
Accountability for all our actions
Financial and intellectual honesty
Transparency and recognition of one's own limits
Alignment between speech and action
Accountability for all our actions
Financial and intellectual honesty
Transparency and recognition of one's own limits
Respect for dignity
Moral integrity
Respect for the autonomy of will
Respect for physical and moral integrity
Moral integrity
Respect for the autonomy of will
Respect for physical and moral integrity


Human development
Integration dynamics
Intensive training
Benefits and salary incentives
Organizational climate.
Integration dynamics
Intensive training
Benefits and salary incentives
Organizational climate.
Competence
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Excellence in service
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Continuous process improvement
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Recruitment requirements
-
Qualification and monitoring of teams
Excellence in service
Continuous process improvement
Recruitment requirements
Qualification and monitoring of teams

+140
collaborators
+1000
customers served
2
stores
+7000
training hours
+140
collaborators
+1000
customers served
2
stores
+7000
training hours
